Father & Son win BIG at inaugural Southland!

The Southland Incentive showcases high quality stallions while supporting youth in agriculture.

Our non-profit mission is to host BIG payout events in South Texas to promote exceptional stallions and provide resources for regional youth involved in agriculture and equine related activities.

Southland Stallion Incentive Prospects

Increasing the value of your yearlings & prospects has never been easier.

Are you raising great horses? Enroll your stallion today to make your horses eligible to compete for BIG money. Your enrolled stallion can compete too! Stallion incentives are changing the horse business landscape. Make sure your next foal crop is eligible by enrolling your stallion today.

The San Antonio Southland Championship Team Roping

Freeman Coliseum hosted our first BIG money event in San Antonio during the 75th Annual San Antonio Stock Show and Rodeo.

The first Southland Team Roping was a 60-team #13.5 Slide that paid out $198,000 - And there will be more ropings to come!

“San Antonio welcomed us with open arms and executed a FANTASTIC event - Lots of fans, enthusiastic buyers and very talented ropers.

Can’t wait until next year!”

— James O’Brien