Let’s Rodeo San Antonio!

An alliance has been formed that will see our first event take place February 17th, 2024 in Freeman Coliseum as a joint effort between us and the San Antonio Stock Show & Rodeo Horse Show committee. The only details available at this time is that there will be a team roping event and a horse sale.

“We’re not sure what to be more excited about… our first BIG money event, or a premier rope horse sale right here in South Texas,” said James O’Brien, founder of Southland Incentive, Inc. “Freeman Coliseum is the perfect atmosphere to celebrate western heritage while hosting a top-tier team roping and horse sale.”

Freeman Coliseum to host first annual Southland Incentive Team Roping

“The leadership at the San Antonio Stock Show & Rodeo should be recognized for it’s forward-looking methodology. Most established organizations see a new event with a sizeable footprint like this as a disruption, or too much of a risk to the “standard way we do things”. But, even with all of its history and size, San Antonio moved on this alliance with the agility of a modern, nimble organization. Cody [Davenport, CEO of SALE] and David [White, President of the board of directors] welcomed us with open arms. Of course they’re going to want results, too, though. We’re pumped, but now we’ve got to get to work!”

Southland Incentive, Inc. will announce the team roping format, entry fees and schedule soon. Visit the Facebook page at Facebook.com/SouthlandIncentive for the most updated information.

San Antonio Stock Show & Rodeo will announce consignment fees and horse sale details soon. Visit their website at https://www.sarodeo.com/p/competitive-events/horse-show/horse-sale1 and check their Facebook page Facebook.com/SARodeoHorse.